| Title | AMIRI M.A. Studio Chair |
| Agency | L'Eloi |
| Campaign | AMIRI M.A. Studio Chair |
| Brand | SSENSE |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Apparel & Accessories Stores |
| Story | Alluding to the anniversary theme, Caravane’s film opens with an array of moody black candles placed upon a mysterious crate. A luxury take on the concept of unboxing, it builds intrigue as the chair is gradually unveiled. Cinematic lighting plays a pivotal role in establishing such an aura as the chair stands alone in contrasted settings, a sole circle of light in a dark empty room. |
| Philosophy | SSENSE, a multi-brand retailer based specialising in high end fashion, is celebrating luxury with stunning film and photography from Caravane and Nik Mirus at production company L'ÉLOI. The campaign spotlights 20 exclusive collaborations with designers curated for the brand’s 20th anniversary SSENSE XX collection. L'ÉLOI's diverse roster was able to cater to SSENSE’s range of needs, as director duo Caravane crafted an original film for the AMIRI M.A. Studio Chair while Nik Mirus provided crisp photography of the entire array of products. Caravane treat the chair as a work of art, centred with exquisite close ups that highlight its distinctive features. In contrast to the directors’ usual use of steady dolly, techno crane, and motion control arms for smooth camera movements, they deliberately opted for a handheld feel to give a more human and imperfect touch |
| Media Type | Television |
| Length | |
| Production Company | L'Eloi |
| Directors | Caravane |
| Director | Jean-Constant Guigue |
| Director | Francis Dakin-Côté |
| Producer | Kristina Kirilyuk |
| Production Coordinator | Laurianne Monette |
| Production Coordinator Assistant | Adriane Wasserman |
| Production Assistant | Philippe Lepailleur |
| Director of Photography (DOP) | Ménad Kesraoui |
| Assistant Camera | Arturo Fransolet |
| DIT/Video Assistant | Jeremy Bobrow |
| Key Gaffer | Nicolas Tomassini |
| Best Boy Electric | Philippe A. Robitaille |
| 2nd Best Boy Electric | Fred Demers |
| Key Grip | Lucas Navennec |
| Best Boy Mechanic | Maxime Frechette |
| Assistant Art Director/Photography | Daniel Forero |
| Original Music | Supersavants |
| Musician | Tommy Lunaire |
| Sound Design and Mix | Jean-David Perron |
| Post Production | Outpost Montreal |
| Offline Editor | Travis Kormanisky |
| Color Grade Artist | Béatrice Tremblay |
| Flame Artist | Amélie Santerre |
| Post Production Assistant | Celia Dehouche |
| Post Production Assistant | Sébastien Prince |
| Post-production Producer | Julia Aubry |
| Project Manager | Maxime Aube |