| Title | Golden Apple |
| Agency | Anomaly Toronto |
| Campaign | Golden Apple |
| Advertiser | Diageo |
| Brand | Crown Royal |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Spirits, Fortified Wines |
| Story | Crown Royal has joined forces with Anomaly, integrated production company L'ÉLOI, and its director Nik Mirus for its latest campaign. To mark the launch of 23-year-old whisky, ‘Golden Apple’, the film welds together 3D and studio-filmed content to create a mystical universe, somewhere between reality and surrealism. Featuring extravagant bottles emerging from pools of liquid gold, gilded apples, and curious snakes, it surrounds Crown Royal with emblems of luxury. Anomaly selected photographer, director, and DP Nik Mirus to shoot the campaign, represented by L'ÉLOI. Making use of his experience in both editorial and commercial content, he sought to answer the agency's brief for a world that feels luxurious, mysterious, and surreal to elevate the Crown Royal brand. To achieve this aura of otherworldliness, Nik worked closely with Baillat Studio in mixing CG and studio footage, combining this hybrid approach with beautifully lit, sensual textures for a touch of decadence. |
| Media Type | Television |
| Length | |
| Producer | Anthony Martino Maurice |
| Production Coordinator | Avril Tremblay |
| Director | Nik Mirus |
| CGI Animation | Baillat Studio |
| CG Artist | Sindre Ulvik Péladeau |
| CG Artist | Max Stuehlen |
| 1st AD | Isabelle Brutus |
| Director of Photography (DOP) | Ménad Kesraoui |
| 1st AC | Kevin Gourvellec |
| 1st AC | Daniel Duranleau |
| Digital Tech | Jeremy Bobrow |
| Lighting Director & Key Gaffer | Nicolas Tomassini |
| Gaffer Best Boy | Philippe A. Robitaille |
| Key Grip | Lucas Navennec |
| Best Boy Grip | Frederick Demers |
| Best Girl Grip | Clara Gagnon |
| Bolt Driver | Christopher Kelly |
| Bolt Assistant | Guillaume Shea Blais |
| Art Director | Audrey St-Laurent |
| Set Assistant | Constance Lecourt |
| Rig Fix | Vincent Babrant |
| Production Assistant | Thiebault Rouyer |
| Food Stylist | Heidi Bronstein |
| Stylist | Juliette Bourbonniere |
| Retoucher | Marc-Andre Dumas |
| Editor | Jacob Newnham |
| Post-production Producer | Charles Spina |
| Sound Design and Mix | Homy Studio |
| Compositing | Ph Debiès |
| Colorization | Arketype |