Fernando Condeza
Creative Director at HAVAS CREATIVE
SANTIAGO, Chile
TitleLampdog
Agency
Campaign Let's dismantle this law
Advertiser APLA Fundation
Brand APLA
Date of First Broadcast/Publication 2024 / 2
Business Sector Animal Rights/Safety/Adoption
Tagline Let's dismantle this law
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In Chile, animals are regulated by the Civil Code, classifying them as either movable or immovable property, considering them as things or objects. This regulation was enacted on December 14, 1855, and has not been under any modifications to this day. That's why we want to bring to light such a relevant issue concerning the granting of rights to sentient beings. We will do so through the "Let's Dismantle This Law" initiative, which will involve various actions to raise awareness about this reality and demonstrate why this article should be changed.
Media Type Print
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