Fernando Condeza
Creative Director at HAVAS CREATIVE
SANTIAGO, Chile
TitleBathroom
Agency
Campaign No internet at home?
Advertiser Telefónica
Brand Movistar
Date of First Broadcast/Publication 2023 / 2
Business Sector Internet Service Providers
Tagline Choose Movistar Fibra
Story In Chile there is a fight about which company has the best fiber optic, currently Movistar has been chosen 2 times in a row as the most stable and the fastest, this is why we positioned ourselves as the best internet option. We were inspired by the first thing people do when they don't have internet because of other companies: memes.

When your home internet is from the competition, you are often frequented by this little friend...
THE WAITING DINOSAUR.

That's why we show in a simple and straightforward way that to extinguish the dinosaur of disconnection...

You should choose Movistar Fibra.
Media Type Magazine Custom Publishing
Executive Creative Director
Creative Director

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