Title | You'll Totally Get There |
Agency | St. Luke’s Communications |
Campaign | You'll Totally Get There |
Advertiser | TotallyMoney |
Brand | TotallyMoney |
Date of First Broadcast/Publication | 2023 / 1 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | You’ll totally get there |
Story | The brightly coloured painterly animation shows a variety of people, with different ambitions, embarking on their journey via metaphorical rope ladders and climbing up to their targets that rest in clouds. The soft pastel animation style is designed to be inviting and include all sorts of aspirations, encouraging people with the tag line ‘You’ll totally get there’. |
Philosophy | St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that 20 million adults are financially under-served, a figure which has grown by 50% in just six years. And this is who they’re building an app for. With a belief that customers' data should work for them, not against them, the fintech provides almost five million customers with a free, live credit report, personalised alerts to highlight what might be holding them back, and tailored tips to help improve their score. The new 30-second spot titled ‘You’ll totally get there’ highlights TotallyMoney’s free credit report and personalised plans, with a narrative that sees people on a journey towards their financial goals — something that will resonate with many who are uncertain about where to start. The three-month campaign will appear on TV, VOD and YouTube until end March 2023, with media planning and buying by Electric Glue. |
Media Type | Television |
Length | |
Soundtrack | “My Way Up” by Molly Kate Kestner |
Advertising Manager | Alastair Douglas |
Advertising Manager | Rebecca Shears |
Advertising Manager | Janice Tong Davies |
Advertising Manager | Harshil Varsani |
Advertising Manager | Henry Keegan |
Chief Creative Officer | Al Young |
Creative Partner | Julian Vizard |
Copywriter / Art Director | Danny Jones |
Copywriter / Art Director | Jordan Morris |
Agency Producer | Davina Hickson |
Chief Strategy Officer | Dan Hulse |
Planner | Joanna Barnett |
Business Director | Will Bright |
Account Director | Claire Smith |
Account Manager | Hope Shooter |
Director | Mateus de Paula Santos |
Production Company | Lobo |
Production Company | Ground Control |
Producer | Michael Stanish |
Producer | Su Constantine |
Executive Producer | Loic François |
Executive Producer | Marie Dubois |
Executive Producer | Michael Stanish |
Head of Production | Clara Morelli |
Head of Post Production | Marcelo Barbosa |
Head of CG | Fabio Shigemura |
Coordinator | Rosangela Gomes |
Coordinator | Cristiane Santos |
Post-production Producer | Patricia Signorini |
Storyboard | Fernando Heynen |
Color Script | Pedro Minho |
Art Director | Felipe Jordnada |
Concept | Fabio Miraglia |
Styleframes | Felipe Jordnada |
Styleframes | Gabriel Dos Anjos |
Styleframes | Marcio Guerra |
Editor | Patricia Signorini |
CG Supervisor | Danilo Enoki |
Previs Team | Marcos Samia |
Previs Team | Danilo Enoki |
Modelling | Max Beggs |
Modelling | Natan Ernani |
Modelling | Ozani Ferreira |
Modelling | Tiago Mesquita |
Modelling | William Silva |
Lighting & Render | Annelise Campana |
Lighting & Render | George Damiani |
Texture | Ricardo Riamonde |
Texture | Renan Takeshita |
Rigging | Gabriel Nakata |
Rigging | Rafael Dias |
Rigging | Rafael Kendy Shiva |
Simulation | Eduardo Dutra |
Simulation | Gabriel Acacio |
Simulation | Luiz Duarte |
Lead Animator | Larissa Paz |
Animation | André Lorenzini |
Animation | Camila Xavier Fazolin |
Animation | Fellype de Oliveira |
Animation | Gustavo Oes |
Animation | Karina Chung |
Animation | Leo Zitto |
Animation | Michael Maron |
Animation | Mendel Reis |
Animation | Nicolás Taró |
2d Vfx Artist | Gabriel Dos Anjos |
2d Vfx Artist | Marcio Guerra |
2d Vfx Artist | Romulo Oliveira |
Composition | Leandro Pena |
Color Grade Artist | Leticia Blanco |
Color Grade Company | Nineteentwenty |
Media Agency | Electric Glue |