About me
Throughout my career, I’ve worked on a wide variety of high-profile accounts in the following verticals: QSR, Technology, Automotive, Airlines, Luxury, Sports, and Alcohol. I’ve performed as an AOR lead and lead both experiential and design/branding initiatives for Fortune 10 companies, managing budgets from $500k - $8m.
Highlights include launching Gold lion-winning (+ Titanium Nominated) Black-Owned Friday, for Google, as well as launching Bud Light's first ever Seltzer. These key sales drivers and seminal cultural moments were the byproduct of a synergistic account, creative, and strategy initiatives bolstered by a purposeful and honest client-relationship.
Outside of work, you can find me binge-watching documentaries, hanging with my shih-tzu, building travel itineraries for future-sonali, and using the word KPI in my personal life *far* too often.
Sector Experience
Positions
New Business Director
Accounts: Google (Black-Owned Friday) & Samsung (Galaxy Book + Tab)
Highlights:
- 4x Cannes Lions (2x Gold + 2x Silver) winner + a shortlist for Titanium.
- Created a shoppable music video experience to encourage consumers to use Google to search, shop, and support Black-owned businesses. Music video featured a custom track with T-Pain and Normani and shed light on +50 businesses.
- Grand Clio Winner for Google's Black-Owned Friday
- Gold Winner at 2022 Clio's for Black-Owned Friday
- Winner of Gold at 2022 ANDY's (Black-Owned Friday)
- Webby Winner in Diversity & Inclusion (Black-Owned Friday)
- Shortlisted for Brand Purpose on Campaign US's "Power of Purpose" Awards
- Pitch Win: Google TV
- Human at Standout Agency on Ad Age's 2022 A-List
Senior Account Manager
Highlights:
- Launched Bud Light Seltzer (TVC/Social/Visual Identity) which garnered 25% of annual earnings within the first two weeks of launch (2020)
- Popeyes Louisiana Kitchen Rebrand (Launched 2020) including but not limited to custom typography, photography style, look and feel, logo, packaging, activations, and merchandising
- Popeyes rebrand was rated #5 in in the top 10 packaging redesigns of 2020 by The Dieline
- Burger King Rebrand (2020) including but not limited to custom typography, photography style, look and feel, logo, packaging, activations, and merchandising
