Samsung - "Tallk"

Cheil Spain

Cheil Spain Madrid, Spain

3317

Title	Tallk
Agency	Cheil Spain
Campaign	Tallk
Advertiser	Samsung
Brand	Samsung
Date of First Broadcast/Publication	2020 / 10
Business Sector	Consumer Electronics & Audio-Visual
Story	ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all. A cruel disease that affects everyone equally, but it is not the same for everyone. Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year For 90% patients technology to communicate with the world is a luxury. Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words. An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€ compared to the 6K € of the most popular technology on the market.
Media Type	Case Study
Length	116 seconds
Production Company	Somos5
Account Director	Estefanía García
Creative Supervisor	Miriam Alonso
Creative Supervisor	Alvaro Martínez
Business Director	Gracia Calabia
Creative Director	Sergio Villarubia
Creative Director	Jaime Azurmendi
Chief Creative Director	Alejandro Ditrolio
Producer	Angélica Roma