In 2023, amidst a Spanish economic crisis and galloping inflation, Samsung launched "The Frame", its premium television, by exploiting a tax loophole. It seems that works of art benefit from reduced VAT. So the brand offered the same discount to users who created art: if they uploaded a painting or drawing, they paid 11% less. Samsung also extended the project to an art fair, where people could create artworks live. Overall result: sales increased by 55% and site visits by 400%. That’s the art of the deal.
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| Title | The Art of Hack |
| Agency | Cheil Spain |
| Campaign | The Art of Hack |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
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