| Title | The Cost of Bullying |
| Agency | Cheil China |
| Campaign | The Cost of Bullying |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | July 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Case Study |
| Length | |
| Agency | Cheil Hong Kong |
| Chief Creative Officer | Paul Chan |
| Executive Creative Director | Kimmy Liu |
| Group Creative Director | Wilson Ang |
| Copywriter | Paul Chan |
| Copywriter | Wilson Ang |
| Associate Creative Director | Timothy Tian |
| Senior Art Direction | Edmond Leung |
| Multimedia-Animation & Program Direction | Yining Yin |
| Multimedia-Animation & Program Direction | Melody Zhang |
| VP/Director of Business Affairs | Larry Sun |
| Account Director | Cherry Lan |
| Game Operation Group Leader | DooYoung Jang |
| Game BD Manager | Wei Du |