Federico Zamponi

Federico Zamponi

Creative Director at Commonwealth//McCann
Buenos Aires, Argentina

About me

Federico Zamponi is a multi-platform Creative Director with extensive international experience.
Both a citizen of Argentina and Italy, Federico is fluent in English, Spanish, and Italian.

Zamponi's career in advertising spans over 15 years, starting at the mythic Agulla & Bacetti agency in Buenos Aires (ranked as the fourth-best agency in the world at that time by the Gunn Report).

He has held positions of creative responsibility at Ogilvy Argentina, BBDO Buenos Aires, FCB Buenos Aires, DDB Colombia (as Executive Creative Director), and McCann Milan as Creative Director of the Global Hub, among others.

He was a Lecturer at Brother Institute of Advertising in Buenos Aires, Argentina. Federico led creative work at a regional and global level for top brands including Coca-Cola, Pepsico (Snack and Beverage), Moët & Chandon (LVMH Group), Jeep EMEA, Chevrolet, Mondelēz, Accenture Interactive, Fox Networks Group, McDonald's, Ikea, Nespresso, and the Transport Authority of Dubai, to name a few.

Specialties: Storytelling - Concept and Strategy - Cross-Media Campaigns - Brand Development.

Take a look: Federicozamponi.com

Positions

Creative Director
Milano, Italy
August 2018 - Present (5 years 10 months)

Main client: Nespresso Global.
Responsible for the creativity and execution of integrated global campaigns.

Creative Director
Freelance
Argentina
2017 - 2018 (1 year)
Conceptualizing strategies, creating cross-media and multiplatform campaigns for Accenture Interactive and Fox Networks Group at regional level, among others.
Regional Creative Director
Buenos Aires, Argentina
2016 - 2017 (1 year)
Moet&Chandon, Air New Zealand and MG Cars (Regional Hub).
Executive Creative Director
Bogotá, Colombia
2015 - 2016 (1 year)
Main Clients:
Mc Donald's, AB InBev, to name a few.

Creative Director
Buenos Aires, Argentina
2012 - 2014 (2 years)
Main responsibilities:
Mondelez (Oreo, Chips Ahoy and Club Social) and Johnson & Johnson.

Senior Copywriter
Buenos Aires, Argentina
2009 - 2012 (3 years)
Main brands:
Pepsico Snacks and Beverages (Local and Regional level) among others.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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