Creative Director, Content Writer, Senior Copywriter
at
Free
Dubai, United Arab Emirates
| Title | IKEA: Let's reassemble! |
| Advertiser | Al-Futtaim |
| Brand | IKEA UAE |
| Date of First Broadcast/Publication | 2015 / 1 |
| Story | Had conceived and written this ad for IKEA a couple of years ago during my stint at Al Futtaim GMASCO. It pays homage to its founder Ingvar Kamprad while playing on the act of assembling furniture. Or in this case reassembly. a fun exercise in brand copywriting |
| Associate Creative Director/Copywriter | Cherry Koshy |
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