Creative Director, Content Writer, Senior Copywriter
at
Free
Dubai, United Arab Emirates
| Title | RAV 4. Fuelled by Fun. |
| Agency | GMASCO |
| Advertiser | Al-Futtaim Motors |
| Brand | Toyota RAV4 |
| Date of First Broadcast/Publication | 2024 / 1 |
| Story | We repositioned the newly launched RAV 4 in 2014 in the UAE for Fun activities around town and for a younger TA. To simply move away from it being wrongly perceived at that time as a 'desert horse', which only its elder brother in lineage - the Land Cruiser could be strong enough for to fit that positioning. This was the main KV for a 360 degree campaign under the #FuelledByFun |
| Media Type | Integrated Media/360 Activation |
| Associate Creative Director/Copywriter | Cherry Koshy |
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