THE OUT - "The Break Out"

House 337

House 337 London, United Kingdom

620

Brand: THE OUT
Country: United Kingdom

Advertiser: Jaguar Land Rover

Title	The Break Out
Agency	House 337
Campaign	Live Your Out
Advertiser	Jaguar Land Rover
Brand	THE OUT
Date of First Broadcast/Publication	2023 / 8
Business Sector	Car & Utility Rentals
Philosophy	Creative agency House 337 has created its first advertising work for the luxury car rental brand, THE OUT. The campaign spotlights how the brand’s core audience has an emotional longing for adventure, but always in style and comfort they expect. The campaign runs across digital out-of-home in London and on social media, highlighting THE OUT as the perfect solution for stylishly escaping frenetic urban life in the great outdoors. Building on the brand’s LIVE YOUR OUT creative platform, the campaign aims to drive brand awareness and expand its customer base Spectacular photography drives the four campaign executions that spotlight Britain’s natural beauty spots and form a backdrop to the sleek Jaguar Land Rover cars available for rent through the service. In THE BREAK OUT we see a family at the beach hitting the waves to surf. In THE DINE OUT, a couple picnic alfresco in beautiful countryside. Friends gather around an open fire in THE HANG OUT, while THE SLEEP OUT features the night time glow of a magical glamping trip. Finally, THE FAR OUT highlights the depth of escape possible with THE OUT as people roam in rolling hills. Together, the copy and imagery go straight to the heart of the creative idea and showcase the brand’s luxury offer for adventurers.
Media Type	Social Media
Length	16 seconds
Advertising Manager	Matthew De-Graft Hayford
Executive Director	Matthew Harrington
Creative Director	Matt Sanders
Art Director	James Fairburn
Copywriter	Scott Vaux-Nobes
Head of Strategy	Rachel O’Donovan
Planner	Will Barren
Account Management	Hannah Thomas
Project Manager	Penny McNally
Photographer	Andre Silva
Producer	Liliana Silva
Director of Photography (DOP)	Andrew