| Title | Downloading |
| Agency | BBDO Dublin |
| Campaign | Switch Off and Read |
| Advertiser | Eason |
| Brand | Eason |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Switch Off and Read |
| Story | BBDO Dublin have launched a new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller. It's all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch Off and Read" celebrates the joy of the magical written word. And to quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful as it instils a lifelong love of books. "Switch Off and Read" will run in Ireland across OOH and radio. |
| Media Type | Outdoor/Out of Home |
| Account Executive | Emma Pembroke |
| Account Executive | Sarah Kelleher |
| Creative Director | Colm O'Gaora |
| Art Director | Fionan Healy |
| Copywriter | Colm O'Gaora |
| Photographer | Al Higgins |
| Account Planner | Rachel O’Donovan |
More Work
SEE ALLiiRobots
- BRAND:
- interactive investor
- AGENCY:
- House 337
Paul
- BRAND:
- HM Prison and Probation Service (HMPPS)
- AGENCY:
- House 337
Tammy
- BRAND:
- HM Prison and Probation Service (HMPPS)
- AGENCY:
- House 337
Someone like you
- BRAND:
- HM Prison and Probation Service (HMPPS)
- AGENCY:
- House 337
No Batteries required
- BRAND:
- Eason
- AGENCY:
- BBDO Dublin
Social Networking
- BRAND:
- Eason
- AGENCY:
- BBDO Dublin
Mind Crafting
- BRAND:
- Eason
- AGENCY:
- BBDO Dublin