Title | Bedroom |
Agency | Leo Burnett Riyadh |
Campaign | Time to redecorate |
Advertiser | IKEA |
Brand | IKEA |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Home Furniture |
Story | The campaign features classic typical Saudi homes filled with floral prints, framed tapestries, chipped vases and worn-out furniture. There’s a garish floral living room, an outgrown bedroom, a dining room for daily boring dinners, and in each setting, the inhabitants have literally become part of the furniture. |
Media Type | |
Chief Creative Officer | Mohammed Bahmishan |
Creative Director | Mohammed Sehly |
Photographer | Ahmed Othman |
Production (Agency) | Nojara |