| Title | Social Media vs. Isaac Newton |
| Agency | Leo Burnett Riyadh |
| Campaign | Social Media vs. You |
| Advertiser | The King Abdulaziz Center for World Culture - Ithra |
| Brand | Sync by Ithra |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Museums & Monuments |
| Story | Imagine if social media existed during the most important times of Newton’s career. When he discovered gravity. Would he have been able to focus? To create without being bullied or compared? Would he have been able to lead with confidence? Would we have advanced as humans the way we did? The film shows Newton, completely missing the apple falling with gravity, because he received a notification that caught his attention. He comically even bites the apple while he is going through his social channel. This film is part of a series of 3 films, each portraying 3 historical geniuses: Leonardo, Mozart and Newton. |
| Media Type | Television & Cinema |
| Length | |
| Market | Saudi Arabia |
| Chief Creative Officer | Mohammed Bahmishan |
| Associate Creative Director | Thierry Chehab |
| Art Director | Renaud Henneffe |
| Managing Director | Samir Antoun |
| Account Director | Makram Khatib |
| Account Supervisor | Julia MASRI |
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