Emma Triggs

Emma has created campaigns for some of the world's biggest entertainers over the last 25 years and is currently Agency Principal at The M Agency.

Emma founded The M Agency (formerly M Advertising) in 1999, a full-service agency specialising in entertainment, arts and lifestyle. The agency works on over 500 campaigns a year in Australasia and maintains offices in Sydney and Melbourne.

After working in some of the world's leading multi-national agencies, Emma chose to move to the client side to pursue her passion for entertainment. Emma joined Sony Music Entertainment, where she became the Director of Advertising.

During her time at Sony Music Entertainment, Emma was a key member of the Sony Integration Team where she worked closely with Sony Computer Entertainment for the launch of Playstation, and with Sony Pictures and Sony Consumer Electronics.

Emma's advertising career started in some of the most successful global advertising agencies including Ogilvy & Mather, DDB Needham and Young & Rubicam. During these years, Emma worked in the Finance and FMCG categories, managing campaigns for brands within the American Express, Unilever and Colgate-Palmolive portfolios.