Title | Memorial Sloan Kettering: Carl's Story |
Agency | Pereira O'Dell |
Campaign | Science Saves |
Advertiser | Memorial Sloan-Kettering |
Brand | Memorial Sloan Kettering Cancer Center |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Hospitals, Healthcare facilities & Medical Services |
Tagline | Science Saves More Than Lives |
Story | Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable. |
Media Type | Web Film |
Length | |
Market | United States |
More Information | http://www.mskcc.org |
Executive Creative Director | Dave Arnold |
Creative Director | Jake Dubs |
Creative Director | Sara Worthington |
Copywriter | Michelle Lamont |
Art Director | Alex Parodi |
Managing Director | Cory Berger |
Group Account Director | Mitchell Wexler |
Account Supervisor | Joelle Hadaya |
Account Executive | Jana Cudiamat |
Chief Strategy Officer | Matt Herrmann |
Chief Creative Officer & Co-Founder | PJ Pereira |
Associate Strategy Director | Mai Vui |
Head of Production | Tennille Teague |
Tamara Lecker | |
Business Affairs | Russ Nadler |
Business Affairs Coordinator | Christina Hadley |
Director of Public Relations | Molly Parsley |
Production Company | Nonfiction Unlimited |
Director | David Gelb |
Music Company / Composer | Asche & Spencer |
Audio Company | Heard City |
Post Production | Artjail |