National Highway Traffic Safety Administration - "Todd"

Pereira O'Dell

Pereira O'Dell New York, United States

5464

Title	Todd
Agency	Pereira O'Dell
Campaign	Todd
Advertiser	Ad Council
Brand	National Highway Traffic Safety Administration
Date of First Broadcast/Publication	2015
Business Sector	Road Safety
Tagline	Stop the texts, stop the wrecks.
Story	Not all text and driving PSAs lead to a traumatizing highly-produced slow-motion car wreck. This pro-bono spot by Pereira & O’Dell for The Ad Council and National Highway Traffic Safety Administration (NHTSA) takes a different approach to demonstrate that distracted driving will negate any good will you may have created. Todd is a seemingly good person who washes his dishes, helps the neighbor water the hedges and makes a great pot of coffee for his co-workers but when he is caught texting and driving, his peers are shocked at Todd’s lack of consideration. C’mon Todd, really? Stop the texts, stop the wrecks. #StopTheTexts
Media Type	Web Film
Length	31 seconds
More Information	http://www.nhtsa.gov/
Chief Creative Officer	PJ Pereira
Executive Creative Director	Dave Arnold
Creative Director, Copywriter	Jake Dubs
Associate Creative Director	Neil Ramanan
Head of Production, New York	Michelle Lamont
Producer	Tamara Lecker
Director of Business Affairs	Russ Nadler
Account Director	Ashley Brown
Account Supervisor	Joelle Hadaya
Chief Strategy Officer	Matt Herrmann
Strategist	Anna Bedineishvili