Title | You're alive. Do you remember? 2 |
Agency | HeimatTBWA\ |
Campaign | You're alive. Do you remember? |
Advertiser | Hornbach. Bau- & Gartenmärkte |
Brand | Hornbach |
Posted | November 2016 |
Business Sector | Drugstores, Specialty Stores |
Story | We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The campaign was first released in March 2016 with a visually stunning TV commercial that showed what it feels like, to work on a project: A burly naked guy experiences the haptic journey and curiousity, like any DIY enthusiast who achieves a similar therapeutic satisfaction. And even online we created a tangible website with Autonomous Sensory Meridian Response (ASMR-) Videos. We used DIY Materials to create unforgettable sounds that triggered a tingle in the brain so people could feel the materials. In out of home, people were invited to touch and feel real materials or get reminded what it feels like by closeups of hands touching wood, moss and stones. |
Media Type | Outdoor/Out of Home |
Chief Creative Officer | Guido Heffels |
Creative Director | Guido Heffels |
Creative Director | Frank Hose |
Creative Director | Teresa Jung |
Art Director | Felix Pfannmüller |
Copywriter | Marlon Fischer |
Copywriter | Junior Art Director |
Copywriter | Junior Copywriter |
Account Director | Frauke Bielefeldt |