| Title | Smashing The Cliches |
| Brief | Even in our increasingly free world, some stereotypes are still persistent.For example, that DIY is a man’s thing.HORNBACH’s answer: Demolition.In the new film a heroine is smashing outdated images of women.And thus creates a manifesto for all females of today:With willpower, vision and the radical beauty of the raw power of creativity.Smashing the sledgehammer against the ideal the world has of women:We never said it was easy. |
| Agency |
HeimatTBWA\
|
| Campaign |
We have never said it was easy
|
| Advertiser |
Hornbach. Bau- & Gartenmärkte
|
| Brand |
Hornbach
|
| Posted | November 2017 |
| Business Sector | Drugstores, Specialty Stores
|
| Story | Even in our increasingly free world, some stereotypes are still persistent. For example, that DIY is a man’s thing. HORNBACH’s answer: Demolition. In the new film a heroine is smashing outdated images of women. And thus creates a manifesto for all females of today: With willpower, vision and the radical beauty of the raw power of creativity. Smashing the sledgehammer against the ideal the world has of women: We never said it was easy. |
| Media Type |
Television
|
| Creative Director |
Guido Heffels
|
| Creative Director |
Marlon Fischer
|
| Production Company |
Stink Films
|
| Director |
Jones + Tino
|
| Agency Producer |
Kerstin Heffels
|
| Chief Creative Officer |
Guido Heffels
|
| Director of Photography (DOP) |
Douglas Bernardt
|
| Executive Producer |
Lutz Müller
|
| Producer |
Benno Schoppmann
|