Bill Reynolds

Over his 35-year career, Bill has managed annual media budgets from a few thousand dollars to well over $100 million. An alum of the iconic Wells Rich Green who’s firmly transitioned into the digital age, Bill has worked in every media channel and on a broad range of product and service categories, including financial services, packaged goods, apparel, economic development, telecommunications, restaurants, entertainment, beverages, automotive and B2B. Current and former clients include BIC, DowBrands, Dunkin' Donuts, El Pollo Loco, Firehouse Subs, Hanes, St. Pauli Girl, T.J. Maxx, Uniroyal/Michelin, Verizon and "too many hospitals to count." Using the best research, analytics and reporting tools in the business – a benefit of our status as an IPG agency – Bill and his team plan, buy, monitor and analyze media across the Southeast and the country, specializing in understanding local markets and seeking out new opportunities to reach consumers.