| Title | Folding Ad |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | Västtrafik Public Transport |
| Advertiser | Västtrafik |
| Brand | Västtrafik Public Transport |
| Date of First Broadcast/Publication | 2018 / 5 |
| Business Sector | Public Transport, Mass Transit |
| Story | Traffic congestion is a pain, but as this clever folding print ad for public transport provider Västtrafik illustrates, the bus is part of the solution. Sometimes simple solutions are the best: fold this print ad featuring a congested street in half and you'll see that taking the bus is the ideal remedy to traffic jams. |
| Media Type | |
| Length | |
| Copywriter | Pontus Caresten |
| Art Director | Lars Jansson |
| Illustrator | Thomas Feiner |
| Christoffer Persson | |
| Account Director | Greger Andersson |
| Account Manager | Helen Johansson |
| PR | Robert Johnsson |
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