| Title | Miss Skinny |
| Agency | Shout Advertising |
| Campaign | Miss Skinny |
| Advertiser | Healthy & Free |
| Brand | Healthy & Free |
| Date of First Broadcast/Publication | 2013 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | In Sweden, 100,000 people suffer from anorexia and eating disorders. The media world is becoming increasingly obsessed with looks, and this development is everyone's responsibility. To put focus on the issue, we launched Miss Skinny – an controversial online fashion store with size zero only. |
| Media Type | Case Study |
| Length | |
| Copywriter | Pontus Caresten |
| Art Director | Calle Österberg |
| Art Director | Stefan Parkbring |
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