| Title | The King |
| Agency | BBH New York |
| Campaign | The King |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation 4 |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | Toys & Games |
| Story | he true greats never settle. With PlayStation leading the charge into the future, BBH created a film to celebrate the kings of gaming who will come along with us. After launching this exclusively on Facebook, the lead character then came to life, responding directly to gamers who used the comments section to call out the films hidden easter eggs. The King interacted directly with them, revealing deeper insights into the items they found – then gifted the actual items to hundreds of gracious recipients. Rewarding them for their greatness, and arming them for the future of gaming. |
| Media Type | Television |
| Length | |
| Production Company | Epoch Films |
| Director | Martin de Thurah |
| Executive Producer | Melissa Culligan |
| Production Designer | Floyd Albee |
| Creative Director | Dean Woodhouse |
| Editorial Company / VFX Company | Rock Paper Scissors |
| Editor | Mikkel E.G. Nielsen |
More Work
SEE ALLWorking With Cancer Pledge
- BRAND:
- Working With Cancer Pledge
- AGENCY:
- Publicis Groupe
Carpool Chaos
- BRAND:
- Volkswagen
- AGENCY:
- Johannes Leonardo
Aftershow Aftermath
- BRAND:
- Volkswagen
- AGENCY:
- Johannes Leonardo
Save the Imagination
- BRAND:
- Save the Children
- AGENCY:
- POL Oslo
Monday
- BRAND:
- Working With Cancer Pledge
- AGENCY:
- Publicis Groupe