About me
Business development, marketing and client relationship lead with deep expertise in luxury and automotive.
Sector Experience
Positions
Client Director, New Business Development
New York, United States
April 2014 - May 2016 (2 years 1 month)
I worked with the founding Partners to bring this boutique agency's identity to life and acquire new business.
Client: Lexus
As Account Director, I led integrated model launches for the IS and GS including all advertising, social media, relationship marketing, public relations, events and site development.
The 2012 GS launch was an award winning launch campaign, earning a Silver Lion at Cannes and Adweek’s Media Plan of the Year.
As part of the IS launch, we created an AICE award winning global launch video for the all‐new 2014 IS, working with highly confidential product and headquarters in Japan.
I was also responsible for scope development and management.
As Account Director, I led integrated model launches for the IS and GS including all advertising, social media, relationship marketing, public relations, events and site development.
The 2012 GS launch was an award winning launch campaign, earning a Silver Lion at Cannes and Adweek’s Media Plan of the Year.
As part of the IS launch, we created an AICE award winning global launch video for the all‐new 2014 IS, working with highly confidential product and headquarters in Japan.
I was also responsible for scope development and management.