Title | Woodland Trust Want the Nation to Plant More Trees to Tackle Climate Crisis |
Agency | Creature London |
Campaign | Woodland Trust Want the Nation to Plant More Trees to Tackle Climate Crisis |
Advertiser | Woodland Trust |
Brand | Woodland Trust |
Date of First Broadcast/Publication | 2023 / 1 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | Plant more trees. |
Story | Woodland Trust, launched a campaign to fight the climate crisis. The campaign would start a movement to get the UK to plant trees to tackle the climate crisis and build awareness of the Woodland Trust’s role in the fight against climate change. |
Philosophy | The Plant More Trees campaign launches across TV, Radio, Social, Out of Home and, in a bespoke print partnership with the Guardian, directly addresses people who care about the impact of the climate crisis but don't necessarily understand the role that trees have in tackling it. The TVC boldly shows the things we would lose if we didn't plant more trees, everything from walks in the park to breathing. |
Media Type | Television |
Length | |
Production Company | 1stAveMachine |
Audio Village / Sound Studio Producer | Wave Studios |
Creative Agency | Creauture London |
Chief Executive Officer (CEO) | Dan Cullen-Shute |
Chief Creative Officer | Ben Middleton |
Chief Creative Officer | Stu Outhwaite-Noel |
Chief Client Officer | Hanisha Kotecha |
Creative Director | Steven Dodd |
Creative Director | Josh Dando |
Creative | Charles Olafare |
Creative | Josie Finlay |
Head of Design | Tim Green |
Senior Designer | Flo Levene |
Chief Strategy Officer | Andrew Gibson |
Strategy Director | Josh Dickins |
Strategist | Alexa Mackie |
Head of Integrated Production | Kristie Girvan |
Producer | Ellie Hook |
Account Director | Sam Dempsey |
Senior Account Manager | Alice Mercer |
Production Director | Em Cole |
Executive Producer | Kerry Smart |
Producer | Mike Capon |
Production Designer | Ben Austin |
Director of Photography (DOP) | James Littlemore |
Gaffer | Jono Yates |
Camera Assistant | Jago Gourlay |
Designer | Will Samuel |
3D Team | Will Samuel |
3D Team | Matt Westrup |
3D Team | Ste Dalton |
Compositor | Nick Losse |
Compositor | James Littlemore |
Sound Engineer | Ben Gulvin |
Audio Producer | Katie Buxton |
Grade | James Littlemore |
Edit | James Littlemore |
Online | James Littlemore |