Title | Big Bundles. It’s time to live big. |
Agency | VCCP Berlin |
Campaign | Big Bundles. It's time to live big |
Advertiser | O2 |
Brand | O2 |
Date of First Broadcast/Publication | 2014 / 7 |
Business Sector | Telecommunications Services |
Story | O2 has launched the latest chapter in its ‘Be More Dog’adverts, featuring its cat living big thanks to O2’s new Big Bundles tariff. The TV ad is part of a £3m launch campaign that also features radio, online display advertising and gaming. As part of the campaign O2 will also be launching a new game allowing people to remix ‘Ante Up’ and drop in special sound effects and clips of O2’s cat throughout the track. |
Media Type | Television |
Length | |
Production Company | Pulse Films |
Post Production | Finish TV |
Sound | GCRS London |
Creative Director | Jim Capp |
Art Director | Josh Dando |
Copywriter | Steven Dodd |
Agency Producer | Larissa Miola |
Account Director | Wendy Crossley |
Account Manager | Emma Whitmarsh |
Strategic Planner | Ayla De Moraes |
Strategic Planner | Dan Bowers |
Director | Ninian Doff |
Executive Producer | Sam Levene |
Editing Company | Stitch |
Editor | Tim Hardy |
Telecine | Paul Harrison |
Sound Design Company | Ben Leeves |
Music | Soho Music |
Media Agency | ZenithOptimedia EMEA |
Media Planner | Vikki Bates |
Media Planner | Ed Pizey |