CEARA STATE GOVERNMENT - "Domestic Violence &Football"

EBM Quintto

EBM Quintto Fortaleza/CE, Brazil

213

Title	Domestic Violence &Football
Agency	EBM Quintto
Campaign	I play defense
Advertiser	CEARA STATE GOVERNMENT
Brand	CEARA STATE GOVERNMENT
Date of First Broadcast/Publication	2023 / 3
Business Sector	Government & Other Authorities
Story	On football game days, domestic violence can escalate by up to 50%. During Women's Month, the Ceará government collaborated with teams from the state's biggest rivalry match to combat violence against women. The Ceará and Fortaleza teams announced their lineups on social media, with all players on defense. This effort was unveiled during the game, when the players wore jerseys showing their support for women. The action was visible around the stadium, from enormous banners to armbands with the phone number 180 for reporting crimes. The campaign received both local and national interest, with notable coverage on major news portals and increased awareness about the issue.
Media Type	Case Study
Length	123 seconds
Creative Director	Kendy Shirasu
Copywriter	Camila Monteiro
Copywriter	Mirella Lemos
Copywriter	Bybyanne Lemos
Creative Chairman	Allan Victor Vieira
Art Director	Allan Victor Vieira
Art Director	Luis Bacelar
Content Creator	Carlos Castro
Content Creator	Rayana Lopes
Content Creator	Lyndha Oliveira
Graphic Producer	Samuel Rodrigues
Film Production Company/Photographer	Septima Films
Film Production Company/Photographer	Imaginant Studio
Director	Jéssica Mota
Final Artist	Anderson Lima
Final Artist	Kamila Oliveira
Final Artist	Carlos Ribeiro