Liv Health Plan - "Breast Cancer Check"

EBM Quintto

EBM Quintto Fortaleza/CE, Brazil

129

Title	Breast Cancer Check
Agency	EBM Quintto
Campaign	Now you see
Advertiser	Liv Health Plan
Brand	Liv Health Plan
Date of First Broadcast/Publication	2023 / 10
Business Sector	Health & Pharmaceutical Products
Story	In Brazilian culture, self-examination is often presented as the primary exam for detecting breast cancer. However, little is mentioned about mammography, which is the most effective early detection test. How can we persuade women of the necessity of an exam that finds tumors at an early stage, giving them a better chance of being cured? To help these women understand the distinction between touch examination and mammography, we designed a display with a prosthesis that allowed them to touch and feel the presence of a small nodule. A message indicated that only 35% of women can identify breast nodules by touch. Then asked people to take a snapshot with the phone's light turned on, which revealed that the remaining 65% require a mammography.
Media Type	Case Study
Length	59 seconds
Creative Director	Kendy Shirasu
Art Director	Kendy Shirasu
Copywriter	Bybyanne Lemos
Copywriter	Mirella Lemos
Graphic Producer	Angela Silveira
Graphic Producer	Samuel Rodrigues
Producer	Jéssica Mota
Producer	Lyndha Oliveira
Producer	Ray Lopes
Production Company	Imaginant Studio