Title | Poseidon |
Agency | Leo Burnett Tailor Made |
Campaign | Poseidon |
Advertiser | Banco Bradesco S/A |
Brand | Bradesco |
Date of First Broadcast/Publication | 2021 / 7 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Philosophy | The new Bradesco campaign premiered yesterday (July 19), during the commercial break of the Jornal Nacional newscast, and features two-time world surfing champion Gabriel Medina having a fantastic and thrilling encounter with Poseidon, the Greek god of the seas. Created by Leo Burnett Tailor Made and produced by Stink, with computer graphics and 3D effects, the campaign's signature line is "Face the Future." In the video, Gabriel Medina, a Bradesco brand ambassador since 2019, seems disappointed as he watches a flat and calm ocean, with no waves. He then decides to dive into the ocean and wake Poseidon so that, with the help of the god's powers, he might find the perfect wave. The campaign promotes the app that lets customers open new accounts, and emphasizes the services offered by the bank to help its customers at any moment, such as loans with a three-month grace period, the best interest rates on real estate financing, and new accounts with no fees for a year. The video was produced by Stink Films and directed by Squarehead, and features a carefully chosen soundtrack: "Don't let the sea swallow you," a 1999 song by the Charlie Brown Jr. band that has the same message of optimism and overcoming challenges that the bank wanted for the campaign. The song is also part of Gabriel Medina's own playlists, and the athlete says the refrain is especially relevant to this moment in his life. In social media, the #MedinaDay project will promote real-time conversations on Twitter about the Olympics and the World Surf League, following not only Medina's decisive moments in those competitions, but also other opportunities involving the athlete. In addition to the video and social media, the campaign also features vignettes that will be aired in the Globo and Sport TV channels during the Olympic Games, as well as OOH and display media assets. Accessibility The video is also accessible to visually impaired and hearing impaired people. In line with Bradesco's goal of promoting inclusion, all advertising videos since June 2020 have versions that include Brazilian sign language and subtitles, and an audio description, available on an exclusive playlist on Bradesco's YouTube channel. With this initiative, the bank is democratizing the access to the brand's content. Recently, the bank replaced the expression "For blind people to see" with "For everyone to see." In addition to using best practices for gender-neutral language, Bradesco has decided to reduce and simplify the description and indications of the YouTube versions of the videos, as well as its posts on other social networks. |
Media Type | Digital |
Length | |
Soundtrack | "Don't let the sea swallow you" Charlie Brown Jr. band |
Chief Creative Officer | Marcelo Reis |
Creative Vice President | Pedro Utzeri |
Creative Vice President | Vinicius Stanzione |
Creative Vice President | Pedro Prado |
Creative Director | Vinicius Stanzione |
Art Director | Gabriel Marcondes |
Art Director | Breno Balbino |
Art Director Assistant | Leonardo Cassol |
Art Director Assistant | Luísa Pacheco |
Art Director Assistant | Leo Costa |
Digital Creative | Fabio Nagano |
Digital Creative | Gabriel Marcondes |
Digital Creative | Felipe Massis |
Digital Creative | Julio Leite |
Content Director | Andreza Aguiar |
Content | Fabio Nagano |
Content | Tatiana Resende |
Technology And Digital Acceleration Director | Denis Gustavo Alves |
Digital Project Manager | Thalles Freitas |
Digital Project Manager | Pedro Rais |
RTV | Luciana Kley |
Agency Motion | Chrystian Danucalov |
Art Buyer | Mauro Moura |
Account Management | Fabio Brito |
Account Management | Mariana Nunes |
Account Management | Sabrina Spinelli |
Account Management | Marco Farias |
Media Team | Andrea Hirata |
Media Team | Kelly Cotta |
Media Team | Douglas Oliveira |
Media Team | Guilherme Pedrosa |
Media Team | Barbara Sangioirgi |
Planning Team | Tiago Lara |
Planning Team | Rafaela Badaró |
Planning Team | Rafael Gonçales |
Press Relations | Jef Martins |
Press Relations | Nathalie Ursini |
Press Relations | Mariana Dutra |
Approval Client | Márcio Parizotto |
Approval Client | Nathalia Garcia |
Approval Client | José Maurício Lilla |
Approval Client | Karina Mea Botelho |
Production Company | Stink Films |
Director | Squarehead |
Director of Photography (DOP) | Maurício Padilha |
Assistant Director | Juliana Cretella |
Cameraman | Lucas Pupo |
Wardrobe / Stylist | Betinha Magalhães |
Hair and Makeup | Fabiana Mizukami |
Casting | Flavia Cocozza |
Location | Fabrício Marinho |
Location | Samuel Castro |
Production Director | Murillo Baskerville |
Executive Director | Ingrid Raszl |
Executive Producer | Renata Dumont |
Executive Producer | Carolina Junqueira |
Executive Producer | Tico Cruz |
Executive Producer | Camila Martinez |
Executive Producer | Ana Gazal |
Executive Producer | Marcela Amstalden |
Production Coordinator | Paula Macedo |
Production Coordinator | Mariana Kerche |
Production Coordinator | Amanda Grell. |
Post Production Coordinator | Roberta Bruzadin |
Post Production Coordinator | Marcela Antunes |
Editing Company | Squarehead |
Post Production | Camila Doimo |
Post Production | Invisible Works |
Color Grade Artist | Osmar Jr. |
Music Producer | Chris Jordao |
Audio Post Production | Andre Melges |
Audio Post Production | Marcos Moretto |
Account Management | Xanna D'Aguiar |
Account Management | Karina Vadasz |
Account Management | Ivis Silva |
Music Publishing | Sony/ATV Music Publishing |
Recording Studio | Universal Music Brasil |
Digital Production Company | Prodigius |