Title | Balloons |
Agency | Loducca |
Campaign | Balloons |
Advertiser | MTV |
Brand | MTV |
Posted | July 2011 |
Business Sector | TV/Radio Programs & Stations |
Philosophy | MTV Brazil was undergoing several transformations. The generation who had grown up with the station was giving way to a younger one, with new references. Our greatest challenge was to show the historic importance of MTV to these new viewers, while showing a path to be followed, signalling the ever pioneering character of the station. |
Result | The film was shown on several movie theatres and on MTV itself, generating thousands of comments on specialized websites and definitely positioning MTV as the station where music never stops. |
Media Type | Packaging, Branding & Design |
Creative Director | Guga Ketzer |
Creative Director | Cássio Moron |
Creative Director | Marco Monteiro |
Creative Director | Pedro Guerra |
Copywriter | Dulcídio Caldeira |
Account Director | Sabrina Spinelli |