In support of Team Canada, a group of MINIs perform a very MINI version of 'O Canada' using Original MINI Parts and Accessories. #MINIsingsocanada #Wearewinter
Story
Toronto creative agency Richmond Day have launched a 60-second Olympics-themed online spot in which a group of MINI vehicles ‘spring to life’ to perform a unique rendition of the Canadian National Anthem. The video, aptly titled “MINI Sings O Canada”, features a musical track that was created using the sounds emitted by the MINI vehicles themselves – a melange of MINI horns, doors closing, electronics, and engine revs, to name but a few.
Philosophy
Richmond Day created the spot showcasing Original MINI Parts & Accessories, while paying tribute to MINI Canada’s role as The Official Vehicle of Team Canada in the upcoming 2014 Winter Olympic Games. Richmond Day selected Corner Store Films to produce the spot in association with SNDWRX Audio. “MINI’s vast range of accessory items add a lot of character to any MINI,” says Sandro Liburdi, Founder of Richmond Day. “We wanted to bring this message to life, and it just so happened that we brought some MINIs to life along the way.” Shot by Director Charles Wahl and edited by Rooster Post's Izzy Ehrlich.