Title | Join The Mother Rising for Mothers and Family Caregivers |
Agency | Hard Work Club |
Campaign | The Mother Rising |
Advertiser | Canadian Women's Foundation |
Brand | Canadian Women’s Foundation |
Date of First Broadcast/Publication | 2021 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Women have been disproportionately affected by the pandemic, currently spending an average of 95 hours per week in caregiving roles. That has led to elevated levels of depression and anxiety, with 35% of mothers reporting symptoms of depression last year, up from 19% pre-pandemic according to Statistics Canada. |
Media Type | Web Film |
Length | |
Creative Director | Meghan Kraemer |
Creative Director | Christian Buer |
Agency Producer | Sam Benson |
Strategic Business Lead | Cameron Stark |
Production Company | Fela |
Managing Partner Executive Producer | Director X |
Managing Partner Executive Producer | Taj Critchlow |
Chief Operating Officer | Dean Rosen |
Head of Production | Amir Karimi |
Production Manager | Keisha Beattie |
Director | Kimberley Veitch |
Assistant Director | angelicamilash |
Production Company Producer | Mikayla Fusollo |
Director of Photography (DOP) | Nina Djacic |
First AC | Avigal Levona |
Second AC | Alissa Dawn |
Gaffer | Rory Sommerville-Bathmaker |
Key Grip | Asmaa Er-Rouhi |
Swing | Hala Sadovy |
Makeup artist | Temi Shobowale |
Key Production Assistant | Ariel Hughes |
Covid Coordinator | Pouria Midavoodi |
Casting | Jesse Griffiths Casting |
Editing Company | School Editing |
Executive Producer | Yumi Suyama |
Editor | Lauren Horn |
Colour Online | Studio Feather |
Executive Producer | Sara Windrim |
Production Company Producer | Rebeca Ortiz |
Colorist | Ana Escorse |
Kinetic Typography Artist | Sonia Ruffolo |
Sound Design Company | SNDWRX |
Executive Producer | Alison Lawee |
Singer Songwriter | NEFE |
Music Mix | Didier Tovel |