| Title | Stop looking! You've just found the perfect Christmas gift |
| Agency | Douglass/Day |
| Campaign | Give more. Feel more at Cineworld |
| Advertiser | Cineworld Group plc |
| Brand | Cineworld |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Cinemas & Theatres |
| Story | To capture the sense of excitement and wonder that comes with the cinema experience, Douglass/Day has worked with BAFTA award-winning animation studio Blue Zoo, and production company Nice Biscuits to create a special animated creature, Gus, to bring to life the core proposition of 'feel more'. In the ident creative, Gus reacts with a combination of wide-eyed awe and glee to on-screen content such as the trailers of forthcoming releases and the gift card spots. |
| Media Type | Cinema |
| Length | |
| Head of Marketing | Casey Cohen |
| Founder | Dan Douglass |
| Founder | Andrew Day |
| Production Company | Blue-Zoo |
| Production Company | Nice Biscuits, U.K. |
| Head of Production | Lesley Queen |
| VFX Supervisor / 3D Lead Artist | Miguel Wratten |
| Sound Designer | Tim Lofts |
| Offline | John Layton |