John Bergdahl

John Bergdahl

Head of Product at Forsman & Bodenfors
Göteborg, Sweden

About me

John Bergdahl joined F&B 19 years ago. He has served as creative, senior partner, member of the board and leadership team.
He co-founded the Singapore office and worked with clients across our offices around the world. He has recently led work for Guinness, P&G, Uber, Google, Adidas, Electrolux, Gojek & IKEA.
Many of his campaigns have gone on to win several of the industry’s highest accolades, including; Clio, D&AD, The One Show and Cannes Lions. He has served as juror in international advertising and design awards and has been shortlisted for "Best of the Digital Decade" by The One Show. John regularly lectures at Berghs School of Communication, Stockholm University School of Business and Hyper Island.

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