| Title | Dollar Bill |
| Agency | Admerasia, Inc. |
| Campaign | Introduction - MoneyGram |
| Advertiser | MoneyGram |
| Brand | MoneyGram International |
| Posted | December 1999 |
| Product | International Money Transfer |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The ad creates a cultural link between MoneyGram and Russia. It introduces service Russia and has somewhat of a humorous appeal - it portrays Ben Franklin wearing a Russian Hat to emphasize the nature of the service and to give it a cultural touch. The copy informs about the locations, the service and other relevant information. |
| Media Type | Magazine |
| Market | Russia |
| Creative Director | Jeff Lin |
| Copywriter | Cesar Virina |
| Art Director | Rajiv Samvatsar |
More Work
SEE ALLHondashi Beef Poster (front)
- BRAND:
- Hondashi
- AGENCY:
- Admerasia, Inc.
Indian Concorde
- BRAND:
- MoneyGram International
- AGENCY:
- Admerasia, Inc.
Hondashi Beef Launch
- BRAND:
- Hondashi
- AGENCY:
- Admerasia, Inc.