| Title | The Man |
| Title (original language) | L'Homme |
| Agency | Libre MullenLowe |
| Campaign | The Man - Alcatel |
| Advertiser | Alcatel-Lucent |
| Brand | Nexans |
| Date of First Broadcast/Publication | 2000 / 7 |
| Product | Cables & Components |
| Product (original language) | Câbles et composants |
| Business Sector | Industry |
| Tagline | The future runs |
| Tagline (original language) | Le futur passe par Nexans |
| Story | Visual image showing a man’s torso. - symbol : the letter N |
| Story (original language) | Visuel montrant un torse d'homme. - symbole : la lettre N |
| Philosophy | To make Nexans the reference for cables by contrasting its apparent simplicity with the sophistication of the applications it permits. |
| Philosophy (original language) | Faire de Nexans la référence pour les câbles en montrant le contraste entre son apparente simplicité et la sophistication des applications qu'il permet. |
| Problem | Assure the launch of a new company with : - a name - a graphic identity - a communication (advertising) campaign |
| Problem (original language) | Assurer le lancement d'une nouvelle société avec: - un nom - une identité graphique - une campagne de communication |
| Media Type | Magazine |
| Market | France |
| Creative Director | Chantal Devourdy |
| Art Director | Chantal Devourdy |
| Associate Creative Director | Olivier Lécot |
| Copywriter | Olivier Lécot |
| Director of Photography (DOP) | Chris Frazer-Smith |
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