| Title | Pattern |
| Campaign | Pattern |
| Advertiser | My Sister's Place New York |
| Brand | My Sister's Place New York |
| Date of First Broadcast/Publication | 2014 / 5 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Domestic Violence. It's a pattern. |
| Story | This PSA for My Sister's Place New York shows the various faces, races, and ages of domestic abuse. It affects everyone. There is a place that can help. My Sister's Place. |
| Philosophy | A series of diverse people inspire the audience with their confidence, prescense, and fortitude to stand up and rid the world of domestic violence. |
| Problem | Promote organization awareness as well as expand past the "typical" depiction of domestic abuse and their victims. |
| Result | Multiple races, genders, and ages come together to promote awareness and My Sister's Place organization, dedicated to ending violence and promoting a new understanding. |
| Media Type | Branded Content |
| Length | |
| More Information | mspny.org |
| Production Company | Aaron Kodz |
| Producer | Frida Regaza |
| Executive Producer | Sam Baumel |
| Director of Photography (DOP) | Alex Gallitano |