| Title | It’s a tough game. Go smash it |
| Agency | 180 Amsterdam |
| Campaign | It's a tough game. Go smash it |
| Advertiser | ASICS Corporation |
| Brand | Asics |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Sportswear |
| Story | ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms. |
| Media Type | Television |
| Length | |
| Post Production | Darlings Post |
| Actor / Celebrity | Gaël Monfils |
| Chief Creative Officer | Al Moseley |
| Advertising Manager | Marc Pinsard |
| Advertising Manager | Eva Sutter |
| Creative Director | Dean Maryon |
| Copywriter | Joe Craig |
| Art Director | Tony Bartolucci |
| Business Affairs | Akvilina Jaskunaite |
| Account Manager | Megan Wooding |
| Account Manager | Claire Birrell |
| Producer | Susan Cook |
| Producer | Neil Henry |
| Producer | Phil Smart |
| Production Assistant | Davide Janssen |
| Project Manager | Phil Smart |
| Strategist | Ben Armistead |
| Editor | Fiona Fuchs |