Title | Save a Choking Baby |
Agency | BBH |
Campaign | The Chokeables |
Advertiser | St John Ambulance |
Brand | St John Ambulance |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Public Safety, Health & Hygiene |
Story | In The Chokeables, the celebrities take on the character of animated objects that could potentially choke babies – a small princess toy, a pen lid, a jelly baby and a peanut. They’ve joined together because they’ve had enough and want to show how easy it is to save a choking baby’s life.The film starts with David Mitchell, as a chewed up pen lid, asking for the audience’s attention. A jelly baby – Johnny Vegas – then explains that they’re fed up of real babies choking on innocent objects like them. He then starts struggling for breath and turns blue.Walliams’ lofty princess character shows the correct technique to save the choking jelly baby – up to five back blows, followed by up to five chest thrusts – who coughs out a peanut (voiced by Sir John Hurt), before returning to his normal shade. |
Media Type | Television & Cinema |
Length | |
Post Production | Electric Theatre Collective |
Sound | 750mph |
Creative Team | Matt Moreland |
Creative Team | Chris Clarke |
Creative Team | Rob Ellis |
Creative Team | Alex Ball |
Creative Director | Matt Doman |
Creative Director | Ian Heartfield |
Strategy Director | Rowenna Prest |
Strategic Business Lead | Paul Matuszczyk |
Account Director | Leo Sloley |
Agency Producer | Rachel Hough |
Production Assistant | Vaia Ikonomou |
Director | Si & Ad |
Production Company Producer | Dom Thomas |
Director of Photography (DOP) | Tristan Oliver |
Telecine | Aubrey Woodiwiss |
Sound | Sam Ashwell |
Media Planner | George Gwilliam |
Media Planner | Daniel Denman |
Production Company | Academy Films |