- Philip Thomas, Chief Executive at Ascential & Chair at Cannes Lions International Festival of Creativity - Ad Industry - for his pioneering leadership at Cannes Lions, where he has championed sustainability and inspired global action in the creative industry.
- Yvon Chouinard, Founder of Patagonia – Brand – for steadfastly prioritized environmental sustainability and ethical business practices setting a precedent for global corporate responsibility
- Ibtissame ‘Betty’ Lachgar, Founder & Coordinator of the MALI Movement - Non-profit Leader – for her relentless advocacy and leadership in advancing women's rights, LGBT rights, and individual liberties in Morocco through the MALI Movement.
- Natalia Vega, Founder of NewZeroWorld and member of IAA Sustainability Council - Movement Maker - for her visionary leadership in climate communication and sustainability.
Launched in 2006, The Tributes to Creativity for Good are chosen by public vote in four categories: Education, Environment, Human Rights, and Solidarity during the ACT Responsible annual exhibition at the Cannes Lions. Unlike traditional awards selected by a jury, these honors are decided by the general public, celebrating the agencies' talent and creativity in making our world a better place.
- In Education
Favorite - Statues for Delete Institute by Camisa 10, Brazil
2nd Favorite - The Other Prostate Check for Prost8 by TBWA\MCR, United Kingdom
3rd Favorite - Cigarette Butts are Rubbish for Keep Britain Tidy by VCCP, United Kingdom
- In Environment
Favorite - There's A Bit of Barbie in You for Colectivo Cabos by Paradais DDB, Ecuador
2nd Favorite - Destinations without Destiny for We Can Be Heroes by Agencia Vena, Peru
3rd Favorite - Weather Kids for United Nations Development Programme by Activista, United States
- In Human Rights
Favorite - Families for Save the Children Mexico by Grey Mexico, Mexico
2nd Favorite - Unhappy Motherhood for United Nations Population Fund by McCann Panama
3rd Favorite - Cutcakes for Terre des Femmes by TBWA\Switzerland, Switzerland
- In Solidarity
Favorite - At Second Glance for German Depression Aid Foundation by Grabarz & Partner, Germany
2nd Favorite - Second for The Fight Against Alzheimer's Association (ALMA) by Republica Havas, United States
3rd Favorite - Impossibilities for Associação Salvador by Dentsu Creative Portugal, Portugal
(full results viewable <a href="https://www.adforum.com/award-organization/6651692/showcase/2024">here</a>)
