Image courtesy of Ogilvy
CANNES — JUNE 21, 2024 — Ogilvy has been named Network of the Year at the 2024 Cannes Lions International Festival of Creativity, solidifying its role as the industry’s most creative global network. This achievement is a testament to the strength of Ogilvy’s global creative network and commitment to using the power of Borderless Creativity across its regions, offices, capabilities and talent to drive unreasonable impact for clients and communities. Across the entire Festival, 36 offices contributed to winning a total of 75 Lions, including 4 Grand Prix, 1 Titanium, 11 Gold, 16 Silver and 43 Bronze as well as 157 shortlists. Ogilvy was recognized with coveted awards across a wide range of categories, including Creative Effectiveness, Social & Influencer, Health & Wellness, B2B, Entertainment, Media, Print & Publishing (Social Behavior & Cultural Insight), Audio & Radio, Outdoor, and Industry Craft as well as for work worthy of the Glass Lion for Change and Sustainable Development Goals honors.
Ogilvy New York, which had its strongest Cannes performance ever, ranked among the top three agencies in the world, while Ogilvy Asia was recognized as Regional Network of the Year for Asia. In addition, WPP claimed the Creative Company of the Year honor while The Coca-Cola Company was named Brand of the Year with numerous campaigns created by WPP Open X taking home Lions throughout the week. This all comes as Unilever, one of the agency’s long-standing client partners, was honored as the Marketer of the Year.
Devika Bulchandani, Ogilvy’s Global CEO, said: “It was inspiring to see so many agencies with unbelievable work this week. Our industry moves forward when we all come together to celebrate and champion the undeniable impact that creativity can have on our clients’ businesses and the communities we live in. I’m extremely proud of Ogilvy’s performance, but I am also incredibly gratified that collectively as an industry we proved that creativity always wins.”
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: “Great agencies are made by brave clients and passionate people who relentlessly pursue creative ideas that change the world and solve big business problems. It takes trust, collaboration, and partnership. We could not be prouder of Ogilvy’s global network for demonstrating that. We are deeply grateful to each person and each client, without whom we are nothing. This is for you.”
To close the week, the coveted Glass Lion for Change was awarded to “Transition Body Lotion.” After two years of research and co-creation, Vaseline and Ogilvy Singapore created the world's first clinically proven skincare solution for transgender women. Winning in the Gender Equality category, the new product, made by and for transgender women, embraces Vaseline’s mission to give everybody healthy skin by addressing the negative effects that the transitioning process can have on skin. The product was launched in Thailand, home to one of the world’s largest transgender populations.
The Titanium Lion, which celebrates game-changing creativity that moves the industry forward, was given to JCDecaux’s “Meet Marina Prieto,” created by DAVID Madrid. The campaign, which won a Grand Prix in Creative B2B earlier this week, brought together the Instagram content of a 100-year-old grandma with hundreds of unused OOH spaces to show the viability of these advertising spaces – resulting in JCDecaux’s most successful campaign ever and building Marina a global fan club in the process.
Building on Ogilvy’s commitment to use creativity to impact the world, Ogilvy Colombia was awarded a Gold Lion in the Sustainable Development Goals category for “Filter Caps” a partnership with FILSA Colombia in collaboration with Baylor International. “Filter Caps” provided a creative solution to help tackle the lack of access to drinking water in Colombia, where nearly 4 million people live in desert areas without the necessary hydration resources. Created as an open-source design, the biodegradable 3-D filter caps affix to two bottles for water to pass through, allowing it to be mineralized in the process, making it safe for consumption while also reducing dependence on conventional plastics.
