Paris is bigger than you think. BETC founding chairman Rémi Babinet is involved in two parallel projects that aim to combat the “Venice-ization” of... read more
Brands should explore ways of adding something valuable to peoples’ lives. read more
Careful messaging is critical for any brand right now. More than ever, brands need to be genuine and true, not opportunistic. read more
The values we gravitated toward in 2020 will continue through 2021. Business and the economy aren’t likely to return to pre-pandemic levels anytime... read more
Audiences seek to be entertained - they want to engage, interact, and - if you treat them right - they’re eager to come back for more. read more