Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. read more
Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... read more
A lot of brands are getting caught up in trying to tell people what they stand for instead of proving their brand beliefs and purpose through actions. read more
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... read more
Their titles may now vary, from writer/art director to experience designer/content creator, but the alchemy of challenge and collaboration remains... read more
As storytellers, we are reflecting our times in this current political and socio-economic climate. Our best approach is to be authentic about what... read more
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. read more
As long as you keep on learning about new channels, new technologies and new ways of working, you keep growing. read more
If before the goal was to do good advertising, now the goal is to do good, and that action works as a platform for stories and advertising. read more
Former timelines were generous enough to permit real introspection, refinement, and originality. read more