Ex4 Team Members

Nicolas spent most of his career in digital marketing and communications. He began his career at Yves Rocher Montréal as product manager. He returned to France in 2000, where he held various management positions at digital agencies such as Omnicom (Tribal DDB) and Publicis (DIGITAS LBi). In 2010, Nicolas was elected vice-president of the Association of Consulting & Communication Agencies (AACC). In 2011, he left DIGITAS to join Uniteam as associate managing director. He became a lecturer at Sciences Po Paris later that year. In 2015, he joined The Observatory International. Nicolas has a master’s degree in economics and another in Marketing and Communication. Within EX4, he will be strongly involved on agency search and selection, RFI, RFP, remuneration models definition, agency models implementation… 

Nathalie has over 20 years’ experience in the marketing and communications sector. She started her career in 2004 at the Renault Group in Spain. First, she was in charge ofconsumer intelligence. Then, she integrated the group’s Worldwide Marketing Direction, where she worked on the global advertising strategy, production, and coordination. In 2010, she joined Publicis Group as head of Renault coordination, first in South America (based in Brazil) and then at a global level (based in Paris). In 2017 she joined The Observatory International where she was the Managing Director until 2023. Nathalie speaks four languages (FR, SP, PT, EN), is a graduate of Paris Dauphine University (MSG), holds an MBA in Strategic Management (Universidad de Belgrano – Buenos Aires), is an auditor of the 79th cycle of Economic and Strategic Intelligence at IHEDN and is in the process of certification at the Ecole Polytechnique Executive Education to be a consultant in sustainable performance. Within EX4, she will be strongly involved on strategy expression, state-of-the-art, peers’ benchmarks, key players mapping, agency models definition, RFI, RFP and workshop facilitation.