Title | Orders of Sacrifice (Board) |
Agency |
Zulu Alpha Kilo
|
Campaign |
Orders of Sacrifice
|
Advertiser |
HomeEquity Bank
|
Brand |
HomeEquity Bank
|
Date of First Broadcast/Publication |
2021 / 11
|
Business Sector | Banking, Finance, Law & Insurance
|
Story | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
Media Type |
Case Study
|
Chief Creative Officer |
Zak Mroueh
|
Executive Creative Director |
Brian Murray
|
Art Director |
Vic Bath
|
Art Director |
Michael Romaniuk
|
Copywriter |
Dan Cummings
|
Copywriter |
Marco Buchar
|
Designer |
Dejan Djuric
|
Designer |
Jackman Chiu
|
Agency Producer |
Tim Lynch
|
Account Manager |
David Tremblay
|
Account Manager |
Samantha Tang
|
Account Manager |
Rob Feightner
|
Advertising Manager |
Yvonne Ziomecki
|
Advertising Manager |
Vivianne Gauci
|
Advertising Manager |
Erin Wilson
|
Advertising Manager |
Niary Toodakian
|
Advertising Manager |
Sonia Gill
|
Media Manager |
Dwayne Mataseje
|
Media Manager |
Mitchell Cornelisse
|
Media Manager |
Justin Lee
|
PR / Corporate Communications |
Jacklyn Power
|
PR / Corporate Communications |
Jennifer Wasley
|
Production Company |
Zulubot
|
Director |
Vic Bath
|
Director |
Dan Cummings
|
Production Company Producer |
Mitch Cappe
|
Production Company Producer |
Sarah Dayus
|
Director of Photography (DOP) |
Kyle Chappell
|
Editing Company |
Zulubot
|
Editor |
Max Lawlor
|
Editor |
Mitch Reed
|
Post Production |
Zulubot
|
Colorization |
Felipe Chaparro
|
Audio Engineer |
Dino Cuzzolino
|
Photographer |
Noah Mroueh
|
Agency |
Zulu Alpha Kilo |
Chief Creative Officer |
Zak Mroueh |
Executive Creative Director |
Brian Murray |
Art Directors |
Vic Bath, Michael Romaniuk |
Copywriters |
Dan Cummings, Marco Buchar |
Design Director |
Dejan Djuric |
Designer |
Jackman Chiu |
Agency Producer |
Tim Lynch |
Account Team |
David Tremblay, Samantha Tang, Rob Feightner |
Client |
HomeEquity Bank |
Clients |
Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
Media Agency |
OMD, iQuanti |
Media Team |
Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
PR Agency |
Weber Shandwick |
PR Team |
Jacklyn Power, Jennifer Wasley |
Production House |
Zulubot |
Director |
Vic Bath, Dan Cummings |
Production House Producers |
Mitch Cappe, Sarah Dayus |
Director of Photography |
Kyle Chappell |
Editing Company |
Zulubot |
Editor |
Max Lawlor, Mitch Reed |
Online |
Zulubot |
Colour Grading |
Felipe Chaparro |
Audio Engineer |
Dino Cuzzolino |
Photographer |
Noah Mroueh |