At Black Powder we believe that when human beings come together authentically, it can change the course of history. We are a 100% black-owned agency, with at our core, our expertise extends wider than purely advertising or marketing. It’s in harnessing human chemistry that innovation comes to life. 

We are a South African business 
of creative entrepreneurs, in the business of building brands. We believe wholeheartedly and optimistically in the future of our country.

As creatives, we are led by empathy, beauty and insight. We believe in the power of well-crafted words, pictures and ideas to change the way people think, see and behave.

As entrepreneurs, we are obsessed with results. We are agile, aggressive and efficient. We vigorously chase success for both ourselves and our clients.

As brand builders, we laud research, strategy and long-term thinking. We apply knowledge, logic and creativity to building brands and making businesses grow.

We believe that great work works and if doesn't, it's not great work.