| Title | TikTok BONUS Campaign |
| Agency |
AJ Marketing
|
| Campaign |
TikTok BONUS Campaign
|
| Advertiser |
TikTok
|
| Brand |
TikTok
|
| Posted | September 2022 |
| Business Sector | Online Leisure & Entertainment Services
|
| Story | Countries: Korea, Thailand Marketing Channel: YouTube Influencer Type: Premium lifestyle creators Content Type: Tied in YouTube videos |
| Philosophy | Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences. Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok. Encouraging viewers to participate in the BONUS feature by offering a financial incentive. Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform. |
| Problem | Kicking off the shift of TikTok from a video-sharing platform to an e-commerce platform. Introducing new payment features on the TikTok platform. Encouraging use of TikTOk BONUS. |
| Result | Impressions: 85,000,000 Views: 17,000,000 Engagement Rate: 7% |
| Media Type |
Social Media
|
| Market | Thailand |
| More Information | http://ajmarketing.io |
