| Story | Fiverr, the company that is revolutionizing how the world works together, today announced its new brand campaign, “Power of Humanity.” As the world of work quickly evolves with the rise of AI technology, this campaign recognizes and celebrates the essential role humans (still) play. The new hero ad and OOH placements convey the message that while AI is a powerful tool, it still requires a human touch to make truly inspired work. The “Power of Humanity” brand campaign includes a 60-second hero ad and OOH elements both developed by Fiverr’s in-house creative team. With the goal of taking a more optimistic approach to AI and highlighting its potential, Fiverr developed the creative to showcase that AI is not something to fear, but instead embraced and used to elevate work to the next level. This is also supported by recent research. A survey of 500 businesses across the U.S. conducted by IPSOS for Fiverr found that 90% reported using or are planning to use freelancers to complete or complement projects conducted using Generative AI (59% versus 31%). This data shows businesses are mainly optimistic about AI, but still believe human talent should be integrated throughout the process. |
